Our Story

Coffee is the medium.
The experience is the art.

Founder

Ben Suarez

"For Ben Suarez, coffee is the medium, but the experience is the art."

Ben founded ZRO Ground Coffee to transcend standard coffee service — offering curated espresso experiences that go beyond the carafe. He identified a gap in the event industry for genuine customization, and designed the brand as an adaptable, high-quality espresso bar built to co-brand with any event or organization.

The "ZRO Ground" name reflects his philosophy of starting from a clean slate — building custom atmospheres for each client, whether a corporate launch or an intimate gathering.

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The Philosophy

"YOU call the shots."

Every event is different. That's why we don't do one-size-fits-all. You bring the vision — we bring the espresso bar, the baristas, and the setup to match your brand exactly. Base service includes two hours of unlimited craft coffee, hot and iced, with a customer-service focused barista. Upgrades for branded cups, custom signage, additional bars, and extended time are all on the table.

The Name

Starting from Zero.

ZRO Ground. Starting from zero. A clean slate for every client — no assumptions, no templates, no carafe of day-old coffee. Just a setup built around your event from the ground up.

ZRO Ground Coffee spelled out in roasted coffee beans
Who We Serve

Every occasion deserves
great coffee.

  • Retail Events

    Grand openings, sales events, Black Friday chaos — give your customers a brand experience they'll remember.

  • Conferences & Expos

    Turn your booth into a destination. Branded, buzzing, and built to generate leads.

  • Weddings

    From the first sip at reception to the last dance at send-off. Custom menus available.

  • Social & Greenroom

    Birthdays, baby showers, bridal parties, backstage crews — no occasion is too big or too small.

  • Mobile Activations

    Planning, design, permits, execution — all handled. You focus on your brand.

  • Corporate & Team

    Reward your team with something they'll actually look forward to.

How It Works

Three steps to your experience.

  1. 01

    Tell us about your event

    Fill out a quick form with your details and vision.

  2. 02

    Get a custom quote

    Tailored to exactly what you need — no packages, no guessing.

  3. 03

    Approve & Book

    One click and you're confirmed. We handle everything from there.

"Curating memories,
one event at a time."